The 1080 Ti Aorus Xtreme Edition is a huge game changer for Gigabyte. The manufacturer tended to keep its cards cool rather than quiet, however they've adjusted the default fan profile now. Since the cooler is more efficient now the Aorus absolutely does not get too hot - despite the fact that it's one of the quietest cards we've tested. In our opinion this is a very positive development!
Looking at performance in games, the differences tend to remain within the margin of error of our benchmarks and they're definitely not noticeable in the real world. The card lags behind its competition a bit in the throttling test, however it still outperforms the Founders Edition by a lot. In general the differences between the custom cards is rather small.
In the end the cooler is the main part that differentiates the card and in that area Gigabyte has done a stellar job. In practice few gamers will set up their own fan profile and you also no longer need to thanks to this 'less aggressive' default fan profile. The GTX 1080 Ti Aorus Xtreme is serious competition in the flagship segment thanks to this renewed approach from Gigabyte. Furthermroe, Gigabyte sets an example for the entire industry with their four-year warranty period (after registration).
We hope to test a couple of 1080 Tis from a few other manufacturers in the coming weeks - after that we'll round up our results.