With the MFC-J4510DW, Brother has created an inkjet all-in-one that it sells under the Print 3.0 header. One of the trademarks of this concept is that the paper is transported under the print heads in landscape mode, instead of the traditional portrait mode. Hardware.Info tested the printer to find out how this impacts quality and performance.
The first thing that stands out about the MFC-J4510DW is how it looks. Brother clearly wanted to make a design statement here. Not only with the white finish, but also with the rest of the design. With its rounded edges it almost looks like it could be the end result of an iPhone getting intimate with an all-in-one printer.
The size of the MFC-J4510DW is pretty modest, especially considering it's an all-in-one that also prints in A3. It's impressive how Brother kept the depth so modest. This is a side-effect of the Print 3.0 concept, the ability to print in landscape mode.
Because A4 sheets of paper are loaded side-ways and roll that way under the print heads, Brother was able to save a lot of space. This new orientation of the paper tray doesn't affect the width, as an all-in-one of course also has a scanner that already faces that direction.
Printing in landscape mode is not a new concept. Office laser printers that can print in A3 such as the Oki C822 and the Xerox Phaser 7100 also have this feature. However, for the segment the MFC-J4510DW is positioned in, it is new.