ASRock has a new high-end Socket 1155 motherboard specially aimed at overclockers. Professional overclocker Nick Shih assisted with the design of the ASRock Z77 OC Formula board, and also added a number of custom overclocking profiles. We tested the board, and compared it to dozens of other Z77 boards we tested previously.
ASRock started out as the budget brand of ASUS. By releasing very affordable motherboards under a different name, ASUS was able to compete with budget brands such as ECS without risking its good name. The ASUS family has evolved quite a bit since then, and ASRock has been paving the way in recent years with more high-end products.
With the launch of the OC Formula we can conclude that ASRock has matured to become a fully-fledged competitor of ASUS, Gigabyte and MSI. It's also obvious that ASRock doesn't seem to mind it is taking the confrontation to the former colleagues at ASUS. How ASRock's marketing team decided to name this motherboard is a sign of courage or contempt, depending on who you ask. The name OC Formula brings to mind ASUS Republic of Gamers motherboards, and the inclusion of a very Lamborghini-like car on the packaging raises eyebrows considering ASUS has worked with that company for years.
However, when we look at the board itself, it becomes clear that this is anything but a carbon copy. The £197 motherboard appears to have quite a bit to offer.