Until now Ultrabooks have been aimed squarely at the consumer market. There is of course the HP Folio 13 and the business Portégé version of the Toshiba Satellite Z830 which you could describe as business laptops, but extensive management options that large companies typically want were lacking on those computers. Fujitsu intends to change that with LifeBook U772, which is a fast Ultrabook that looks good but also offers those business-oriented features.
While Ultrabook wasn't much more than a clever marketing name for Intel to sell more energy-efficient processors, it did stimulate manufacturers to design and market some very interesting laptops. A good example of this is this new LifeBook. When you look at it closely and compare it to dime-a-dozen business laptops, then it definitely stands out and has its own identity. It's not only sleek, but Fujitsu also tried something different with the design. The red top and bottom is not something that's common for the (typically conservative) business world.
It fits nicely in the changing ethos of the modern employee. Nowadays a professional wants a nice laptop, and many companies employ the "Bring your own device" (BYOD) philosophy, but these computers usually lack the extensive management and security options such as a TPM chip and Intel's vPro that large companies require. Those additions do add to the cost of the laptop, but it's worth it when the IT department can assist you in case of trouble or you can disable the computer remotely in case of theft.